Start with Why shows that the leaders who have had the greatest influence in the world all think, act, and communicate the same way - and it's the opposite of what everyone else does. They realized that people won't truly buy into a product, service, movement, or idea until they understand the why behind it. People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with why. Start with Why asks (and answers) the questions: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization.

The inspirational best seller that ignited a movement and asked us to find our why.ĭiscover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting.

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